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Free Self-Paced eLearning


Redemption Plus is excited to provide our customers with a resource center where you can access our library of eLearning at your convenience. These modules are designed to provide an introductory learning enviromnent for core redemption topics.

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New Learning Modules

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  • Redemption Centers Make a Lasting Impressionby George McAuliffe"What is it that a family entertainment center sells? Is it fun or rides? Bowling? Food and beverage? Game play? A birthday or group party? ... more
  • Learning from the Masters (of Bowling Entertainment)by George McAuliffe"Stumptown,” Portland, Oregon is a great city to spend a week in, especially the week during which blizzards buried much of the rest of the country in snow. With a son recently moved to Seattle, my wife and I flew to the Pacific Northwest the Saturday before, and home the Sunday after, fortunately missing most of the midweek delays and cancellations ... more
  • A Look at the Numbersby George McAuliffeBowling-anchored FECs are the hottest trend in the family entertainment center industry. In recent, years more centers have come on line. Bowling is the leading asset to the mix, the prime draw and anchor. Bowling appeals to a wide age group as shown in bowling leagues spanning age groups from toddlers to seniors ... more
  • How to Price Redemption Merchandiseby George McAuliffeThe other day I was rebuilding a fence. You won’t normally catch me engaged in skilled labor (a few years back, my wife left with the kids and wouldn’t come home until I promised to call a plumber), but I’m a little cheap and the fence just needed new crossbars. To check a dimension, I pulled out my trusty tape measure. With elbow holding the lumber and pencil in hand, I needed it to work — it didn’t, it jammed. After a few minutes of fiddling wouldn’t free it, into the trash it went. I grabbed another tape measure (after selling our game route five years ago, we’ve got five of every tool known to man). This one got me the measurement, but it refused to close. Have you ever rolled 12 feet of metal into a ball? ... more
  • Getting Back to FEC Basicsby George McAuliffeGiven that this edition of RePlay looks at the state of the FEC, I thought it would be a good time to review the business basics for state-of-the-art redemption. The term FEC is evolving. Its common usage, since about 1990, referred to what we now call The Traditional FEC, a combination of games, rides, laser tag, children’s entertainment attractions, food and beverage and often miniature golf with a big group and party sales component ... more
  • A Training Ground for Merchandisingby George McAuliffeWhoopie cushions and Rolex watches? Diamond rings and goofy teeth? A head of lettuce and plush toys? Different worlds, no? What is the connection? The family fun industry can find a lot to emulate in other retail environments. ...more
  • Prizes with punchby George McAuliffeA few years back, I talked to a redemption operator who told me he bought all his merchandise at a local dollar store. If he paid a dollar for it he would “mark it up” as high as he thought he could get away with. He showed me an item he had out at 800 tickets and bragged that he “made” $7 profit on the item. The problem is that good redemption economics don’t work that way. ...more
  • The Fall Calendar is Kind to FEC Marketing Plansby George McAuliffeIt’s early August as I write this, but fall is already in the air. In my FEC operating days, we had three areas of focus on our to-do lists. First was to anticipate the change in seasons and the effect on operations. ...more
  • Redemption by the Numbersby George McAuliffeIt is hard to believe there is a bowling proprietor today who is unaware of a hot trend in the market the marriage of family entertainment and bowling. And a happy marriage it is. The honeymoon period is over  ...more
  • Big boxes and Betty Crockerby George McAuliffeAs human beings, business owners and bowling proprietors it is often useful to step back and examine our approach to life in general and to our business in particular. "What business are we in?"  ...more
  • Bowling FECs and Hybrids Continue to Growby George McAuliffeWith all the bad news, you really have to be careful to whom you are talking, or you can wind up depressed and anxious. No question, the country is in a recession, all the more reason to channel our energy in pursuit of the opportunities that remain out there ... more
  • Look for Opportunites When Times Are Toughby George McAuliffeAt the recent ASI show in Las Vegas we spent a lot of time in the aisles talking to operators, distributors and manufacturers. "How is your business doing?" was the opening question for many conversations, and the answers were mixed ... more
  • How to Hire a Consultantby George McAuliffeSadly unethical business practices are not limited to Washington and Wall Street. They have trickled down to Main Street and the world of family entertainment is not immune ... more
  • New Shakey's Mount it's Comebackby George McAuliffeThe Great Shakey's Pizza name was long known as the place to go for great pizza and good times. Forty years ago, the chain boasted over 500 restaurants in North America; however, that number shrank to about 60 in 2005. Now they are mounting a comeback ...more
  • Cranes: Still a Workhorse After All These Yearsby George McAuliffeAlthough their history goes way back, the modern day crane was reintroduced in the mid 1980's. Today, over 20 years later the crane is still a top producer in the game mix ...more
  • Redemption: Art or Scienceby George McAuliffeOver the years we've heard the question many times about whether redemption is an Art or a Science. The Art is in the Mechandise. The Science is in the Numbers ...more
  • Out of home Entertainment: Past to Presentby George McAuliffeSince the first caveman turned to his wife and said "You know Gladys, I'm getting sick of looking at these three stone walls," people have been searching for entertainment outside of their homes ...more
  • The Trade Show Season is Hereby George McAuliffeFun Expo and the Amusement and Music Operators Association (AMOA) International Expo, joined for the second year by the Las Vegas Souvenir and Resort Gift Show, is set to opin in Las Vegas, Nev., later this month. a "must attend" ...more

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  • Family Fun Companies Interviewwith Jim ChapmanEffective family entertainment center marketing programs. Hot new redemption merchandise trends. The biggest mistake that family entertainment centers make in running their game room. Advantages of tickets versus ticketless game rooms. The optimal mix of redemption to video games. Criteria that make a great redemption game. ...more
  • Pizza Today Interview with Jeremy WhiteKey trends emerging in the pizza industry. The biggest challenge facing pizza restaurants. How have large pizza chains that focus on family entertainment have changed the industry. Common mistakes that pizza operators make when running their business. Easy ways for pizza owners to improve their business. The hottest new pizza concepts. ...more

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