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June 5, 2008
BRUNSWICK AND PINNACLE ANNOUNCE STRATEGIC PARTNERSHIP
LENEXA, Kan. (June 5, 2008) – Brunswick Bowling & Billiards and Pinnacle Entertainment Advisors
announced jointly today that they have entered into a strategic partnership. Pinnacle Entertainment
Advisors is a division of Redemption Plus, and formerly Pinnacle Entertainment Group, Inc.. Pinnacle
will assist Brunswick in creating state-of-the-art game rooms and other family entertainment attractions for
bowling centers that are being developed or upgraded.
“The Brunswick Business Alliance program provides our customers with a full range of expertise necessary
to succeed in today’s marketplace,” said Kurt Harz, Brunswick vice president of capital equipment sales-
North America. “Arcades and family entertainment attractions are key parts of the model family
entertainment center (FEC) bowling center, as well as in the newly emerging hybrid bowling business
models,” said Harz. “Pinnacle fits the bill for the high caliber FEC, game, and redemption expertise we
want to team up with to assist both our existing centers upgrading their model as well as newly developed
centers.”
“We are delighted to formalize our relationship with Brunswick,” said George McAuliffe, president of
Pinnacle. “Bowling centers are reinventing themselves as ‘FECs with bowling,’ while FECs are adding the
bowling component. By working with Kurt and his team, we are able to leverage our 30 years of game and
FEC experience on behalf of Brunswick and their customers. It’s an honor for us to be working with
Brunswick, a company which shares our high standards of execution and commitment to the customer.” |
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